在过去的2015年,电商无疑成为互联网令人瞩目的风口,但最受消费者诟病的就是假冒伪劣问题。2015年年初工商总局发布的2014年下半年网络交易商品定向检测结果表明正品率仅为58.7%。蓬勃发展的电子商务给社会注入活力的同时,也为假冒伪劣、不良交易、诈骗等行为提供了条件,在一定程度上破坏了消费者放心网购的环境,电商信 In the past 2015, the e-commerce has undoubtedly become an eye-catching outlet on the Internet, but the most criticized by consumers is fake and shoddy issues. In the first half of 2014 released by the State Administration for Industry and Commerce in early 2015, the result of directional testing of online transactions indicated that the genuine rate was only 58.7%. While booming e-commerce has injected vitality into society, it also provides conditions for such acts as fake and shoddy trade, bad trade and fraud, to a certain extent, undermines the environment for consumer confidence in online shopping. E-commerce letter