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本文采用定量研究方法,对中国文化软实力在德国的传播现状进行分析。调研结果显示,中国文化在德国的整体认知和接受情况较为正面,受访者普遍认为中国的文化多元、历史悠久、文化具有吸引力并且与众不同。但德国受访者对中国文化的兴趣没有能够在日常生活接触中得到有效的满足。调研结果还显示,德国受访者对中国媒体的信任程度较低,更倾向于通过德国本地媒体接收与中国有关的信息。在此基础上,本文进一步为中国软实力的增强提供对策和建议。
This paper uses quantitative research methods to analyze the current situation of the spread of Chinese cultural soft power in Germany. The survey results show that the overall perception and acceptance of Chinese culture in Germany are relatively positive. The survey respondents generally believe that China has a diverse culture, a long history, an attractive culture and a distinctive culture. However, German respondents’ interest in Chinese culture failed to be effectively satisfied in daily life. The survey also showed that German respondents have a low level of trust in the Chinese media and prefer to receive information related to China through the German local media. On this basis, this article further provides countermeasures and suggestions for the enhancement of China’s soft power.