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目前,在全国具有广告价值的站点不过20到30个之间,主要靠网络广告支撑。一部分网站经营思路是“先圈地,后起楼”,即先把网站知名度打响,然后做网上营销,电子商务都容易很多。网站的潜在效益可以用一个公式来表达:$=PV×C,其中PV是页面浏览人数(pageview),C是单个浏览者愿意通过站点消费的金额,包括发布广告信息,加入链结而付的广告费,也包括查询专门信息,获得信息综合整理等服务的费用。
At present, there are 20 to 30 sites with advertising value in the country, mainly supported by online advertising. Part of the site management idea is “first enclosure, after the rise”, that is, the site first started reputation, and then do online marketing, e-commerce is much easier. The potential benefits of a website can be expressed as a formula: $ = PV × C, where PV is the pageview, C is the amount an individual viewer is willing to spend on the site, including posting advertising messages, adding links Advertising costs, but also including special information, access to information such as the cost of finishing services.