乡镇文化站根据各自所辖村落区域的人文特点、经济条件等,运用形式多样、丰富多彩的活动方式,为营造新农村文化氛围、满足农民精神文化需求、培育农村文化骨干队伍、创建农村精神文明和谐音符等方面起到了重要作用。本文试从乡镇文化站的角度探讨浙江省乡镇地域特色文化品牌建设现状及未来发展。 In order to create a culture of new countryside and meet the spiritual and cultural needs of peasants, the township cultural centers shall, in accordance with the cultural characteristics and economic conditions of the villages under their jurisdiction, adopt various forms and colorful activities so as to cultivate the backbone cadres of rural culture and create rural spiritual civilization Harmonious notes and other aspects played an important role. This article tries to discuss the status quo and future development of the construction of regional cultural brand in Zhejiang Province from the perspective of township cultural station.