论文部分内容阅读
“我们能够与沃尔沃协同效应,加速‘东风’品牌走向全球化。这次签约是在‘东风’品牌全球化推广中一次具体的行动,我们希望借助这一平台,让全球越来越多的人了解‘东风’品牌。”10月30日,东风商用车有限公司与沃尔沃环球帆船赛在2013中国国际商用车展上签署联合品牌推广协议,正式命名的“东风号”帆船将作为中国唯一赛船,参加2014—2015年度沃尔沃环球帆船赛。该协议的签订不仅标志着“东风号”将在沃尔沃环球帆船赛这一大型国际赛事中扬帆起航,更表明了“东风”品牌商用车在全球市场推广战略的加速实施。“东风”远航据了解,沃尔沃环球帆船赛是目前全球影响力最大的专业帆船赛之一,被誉为“航海的珠穆朗玛峰”。东风商用车此次独家冠名的“东风号”帆船不仅将作为
“We are able to synergize with Volvo to accelerate the globalization of the ’Dongfeng’ brand.This signing is a concrete move in the promotion of ’Dongfeng’ brand globalization and we hope that with this platform, more and more global People know about ’Dongfeng’ brand. ”On October 30, Dongfeng Commercial Vehicles Co., Ltd. and Volvo Ocean Race signed a joint branding agreement at the 2013 China International Commercial Auto Show. The officially named“ Dongfeng ”sailing ship will serve as China The only regatta to attend the 2014-2015 annual Volvo Ocean Race. The signing of this agreement not only marks the launch of the “Dongfeng” in the Volvo Ocean Race, a large international event, but also shows the accelerated implementation of the “Dongfeng” brand commercial vehicles in the global marketing strategy. “Dongfeng ” voyage It is understood that the Volvo Ocean Race is one of the most influential professional regatta in the world and is praised as “Everest of Sailing ”. Dongfeng commercial vehicles the exclusive title of “Dongfeng” sail not only as