博客在现今网络时代已越来越作为企业营销手段的一种而受到重视。在这种背景下,本文在介绍博客概念来源的基础上,分析了博客营销在开放性、分享性和互动性上的优势,并进一步指出博客作为网络营销工具的应用模式及发展前景,最后阐述了博客网络营销给企业带来的价值。 Blog in the modern era of the Internet has increasingly been as a means of marketing an enterprise has been valued. In this context, based on the introduction of the concept of blog source, this article analyzes the advantages of blog marketing on openness, sharing and interactivity, and further points out the application mode and development prospect of blog as an internet marketing tool, and finally elaborates The blog network marketing value to the enterprise.