自改革开放以来,我国信息技术得到明显提升,新型媒体更是得到飞速发展,新型媒体传播速度和传播载体上明显得到了提升,因此报纸在新型媒体大环境的影响下面临着巨大的挑战。在这种大环境下,报纸媒体能否把握正确的舆论导向,不仅对于报纸媒体自身的长久发展有着巨大的作用,而且还对于提升媒体的大众公信力和地位非常重要。 Since the reform and opening up, China’s information technology has been significantly improved. The new media has seen rapid development. The speed of new media and the carrier of communication have obviously improved. As a result, the newspaper faces enormous challenges under the influence of the new media environment. In this kind of environment, whether newspaper media can grasp the correct direction of media can not only play a great role in the long-term development of the newspaper media itself, but also increase the credibility and status of the mass media.