著名的美国企业家亚科卡，素以其成功的推销技术而闻名于世，以推销“野马”汽车为目标的野马脱缰计划就是成功的一例。该计划的特点是，不是单纯使用一种广告媒体作宣传，而是采用了媒介组合策略。计划实施的第一步是邀请各大报刊社参加野马车大赛，请100名记者亲临现场采访， Renowned American entrepreneur Yakouka, known for his successful marketing techniques, is a successful example of a wild horse horse-racing program targeting the Mustang. Instead of simply using one type of advertising media for advertising, the program features a media strategy. The first step in the implementation of the plan is to invite all major newspapers and periodicals to participate in the Mustang Competition. Please interview 100 reporters at the scene,