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2008年,湖北卫视将进一步采取各种必要手段,把客户服务整合到广告经营的价值链中,提高服务的主动性、针对性和有效性,当好客户的“第三只眼睛”。要为客户提供最完美的服务,首先必须建设一支能征善战、具备多方面专业的精英团队,营造一个和谐的媒体广告环境。目前,我们已经和连续5年高居央视黄金广告招标中标总额榜首的传媒集团——昌荣传播机构结成战略合作伙伴关系,并聘请中国传媒大学教授、CTR 媒介研究总监袁方博士等策划、营销专家为顾问。借助外力,我们将定期对业务人员进
In 2008, Hubei Satellite TV will further take all necessary measures to integrate customer service into the advertising value chain and improve the initiative, pertinence and effectiveness of the service and act as the “third eye” of its customers. To provide customers with the most perfect service, we must first build an elite team capable of leveraging war and having various professional fields to create a harmonious media advertising environment. Currently, we have entered into a strategic partnership with Chang Rong Media Group, a media group that won the bid for CCTV Gold Advertising for five consecutive years in total, and hired Dr. Yuan Fang, a professor at Communication University of China and director of CTR Media Research, to plan and market Expert as a consultant. With external force, we will regularly enter the business people