电影是种商业行为,但政府有时候想通过银幕达到一定的社会目的。政府希望用“产业化”模式推动电影企业在谋求利润最大化的同时.也能为实现这个目的做出贡献。这样的影片从生产出来到“惊险一跳”变为商品被消费。这一过程的受益者除了生产商外就是政府。因此这样的影片不是公共物品.达到这个“目的”过程实现效率符合一个负责 Films are business activities, but sometimes the government wants to achieve some social purpose through the screen. The government hopes to use “industrialization” model to promote film companies to maximize profits while also contributing to achieve this goal. Such films from production to “breathtaking ” into the commodity is consumed. The beneficiaries of this process are the government other than the producers. So such a movie is not a public good. To achieve this “purpose ” process to achieve efficiency in line with a responsible