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电信业南北拆分之后,电信市场已演变为中国电信、中国网通、中国移动、中国联通、中国卫通和中国铁通为主,众多增值业务提供商和 ICP 参与竞争的市场格局。中国电信以前的政府职能已由信息产业部电信管理局行使。中国电信已不再是原来意义上的国家主体电信企业,只是众多电信运营商中的一员。面对新的市场格局,中国电信决定改变。目标是“全面创新,求真务实,努力奋斗,力争用5年左右的时间,把中国电信建设成为世界级的现代电信企业集团”。改变是从标志开始的,从表开始,试图由表及里。舍弃了沿用7年的中字标志,皇帝换了新装。然而,是否需要改变标志?标志的改变如何?是否由表及里?是否表里一致?是否达到目标?
After the telecom sector was split between North and South, the telecom market has evolved into a market structure where China Telecom, China Netcom, China Mobile, China Unicom, China Satcom and China Tietong are the key players. Many value-added service providers and ICPs are competing in the market. The former government functions of China Telecom have been exercised by the Telecommunications Administration of the Ministry of Information Industry. China Telecom is no longer the original national telecom enterprise in the original sense, but one of many telecom operators. Faced with the new market structure, China Telecom decided to change. The goal is to “make innovations in an all-round way, seek truth and being pragmatic, work hard and strive to build China Telecom into a world-class modern telecommunications enterprise group in about five years.” Change is from the beginning of the logo, from the beginning of the table, trying to be from the table. Abandoned the use of seven years in the word mark, the emperor for a new dress. However, is there any need to change the logo? What is the change in the logo? Are the results consistent?