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随着“后汽车市场”的到来,企业间竞争已不再仅限于产品层面。作为产品价值的延续和企业重要的利润来源,服务正在成为衡量企业发展重要的软实力。在这样的大背景下,一汽马自达已提前迈开脚步,在服务领域已颇有建树。自2003年成立至今,一汽马自达在中国成功铸造了具有自身特色的卓越服务理念。一汽马自达夯实基础着眼未来,制定了“全心管家”服务战略。这一战略秉承并升华“用心让您更安心”的服务理念,将“用心、安心”的核心价值赋予到一汽马自达服务全程的每一个细节。全国200
With the advent of “aftermarket”, competition among enterprises is no longer limited to the product level. As a continuation of product value and an important source of profit for businesses, services are becoming an important soft power measure of business growth. In this context, FAW Mazda has taken the lead in the field of services has been quite successful. Since its establishment in 2003, FAW Mazda has successfully molded its outstanding service concept with its own characteristics in China. FAW Mazda solid foundation to focus on the future, developed a “heart steward ” service strategy. The strategy of upholding and sublimation “heart to make you more peace of mind,” the service concept, the “heart, peace of mind,” the core values assigned to the FAW Mazda every full service details. National 200