随着我国文化事业的不断发展,传统文化的传承和发扬变得越来越重要。从当今精神文明社会的进步上来看,运用传统文化表现形式的包装设计是一种趋势。包装设计作为一种独立的设计形式,是社会发展和进步的体现,是一种创造性的设计过程。更好的拓展传统文化元素的应用空间,探索出符合本民族的审美习惯和属于自己的风格,才能将中国传统文化元素与现代产品设计完美融合,并且将中国传统文化继承和发扬光大。 With the continuous development of our country’s cultural undertakings, the inheritance and development of traditional culture have become more and more important. From the progress of today’s spiritual civilization, packaging design using traditional cultural expressions is a trend. Packaging design as an independent form of design is a manifestation of social development and progress, is a creative design process. Better to expand the application space of traditional culture elements and explore the aesthetic habits and their own style in line with their own nationalities so as to perfectly integrate Chinese traditional culture elements with modern product design and inherit and carry forward Chinese traditional culture.