近年来,伴随这全球一体化进程加快的是各国之间的贸易往来日渐频繁。全球商品融合及进出口贸易比重逐渐增加,商品输出已经成为各国经济的重要组成部分。广告语作为产品销售的排头兵,更是影响着产品销售的成功与否。因此,如何成功地翻译广告语,是各国产品对外宣传重要保证。本文就广告语的定义、翻译原则及策略进行了简单的阐述和总结。 In recent years, with the acceleration of the process of global integration, the trade between countries has become increasingly frequent. As the share of global commodities and import and export trade gradually increases, the export of commodities has become an important part of the economies of various countries. Advertising as a vanguard of product sales, but also affect the success of product sales. Therefore, how to successfully translate advertising slogans is an important guarantee for the publicity of the products of various countries. This article briefly describes and summarizes the definition of advertising slogans, translation principles and strategies.