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随着我国经济文化的不断发展,人民日益增长的物质文化需要成为当前我国的急需解决的问题之一,同时,旅游产业逐渐成为极具发展潜力的朝阳产业之一,在这样的时代背景之下,民俗文化旅游应运而生。民俗文化旅游作为一种重要的旅游产品模式,实现了对我国文化产业的开发与保护,也实现了文化产业与旅游产业的完美结合;既满足了国民在旅游过程对于文化的需要,又能促进我国旅游产业的经济增长,同时有利于我国民俗文化的保护与传承。本文对民俗文化旅游含义、价值、开发现状、存在的问题、开发原则以及开发对策的进行了全面的分析,针对我国民俗文化旅游又好又快发展提出了切实可行的建议。
With the continuous development of economy and culture in our country, the people’s growing material and cultural needs have become one of the urgent problems to be solved in our country. At the same time, the tourism industry has gradually become one of the sunrise industries with great potential for development. Under such a background of the times , Folk culture and tourism came into being. As an important model of tourism products, folk culture and tourism realize the development and protection of the cultural industry in our country. It also realizes the perfect combination of cultural industry and tourism industry. It not only meets the need of citizens in the tourism process for the culture, but also promotes The economic growth of China’s tourism industry, at the same time, is conducive to the protection and inheritance of Chinese folk culture. This article makes a comprehensive analysis of the meanings, values, development status quo, existing problems, development principles and development strategies of folk culture tourism and puts forward practical suggestions for the good and fast development of folk culture tourism in our country.