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随着营销理论和实践的发展,整合营销传播从一种协调和联合各种传播要素的战术性传播管理方法发展成为企业战略管理工具。IMC是以利害关系者为核心,实现与利害关系者的双向沟通,建立与利害关系者长期紧密的关系,以更有效地达到广告传播和产品营销的目的。一、满足消费者的多样化需求顾客的满意就是企业的利润。由于服装的特殊性,在用户体验环节,可以采用著名的Landsend.com所采用的3D模型技术当中,顾客可以根据自己的体型设计模特,然
With the development of marketing theory and practice, integrated marketing communication has developed from a tactical communication management method that coordinates and combines various communication elements into a strategic management tool for enterprises. IMC takes stakeholders as the core to achieve two-way communication with stakeholders and to establish long-term and close relationships with stakeholders so as to achieve the purpose of advertising dissemination and product marketing more effectively. First, to meet the diverse needs of consumers Customer satisfaction is the profit of the enterprise. Due to the particularity of the clothing, in the user experience part, the famous 3D model technology adopted by Landsend.com can be adopted, and the customer can design the model according to his body type