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编者按广告传媒行业为智业结构。而企业核心竞争力,多是专业人才的储备和强大的客户积累。结合现有体制,国家制播分离政策的出台,必将会形成以市场为中心,依靠社会资源来提升栏目创作水平的发展方式。传媒创作最大的机会,还在于节目上下游产业链的打通,如果仅仅依靠节目广告收费的单一盈利模式,无非是增加了广告代理的一个手段,本质没有变化,仍无法获得跳跃性发展。依靠一档有影响力的节目,
Editor by advertising media industry for the intellectual structure. The core competitiveness of enterprises, mostly professionals reserve and strong customer accumulation. In combination with the existing system, the promulgation of a national policy of separation of production and broadcasting will surely form a development mode that takes the market as the center and relies on social resources to enhance the level of column creation. The biggest opportunity for media creation lies in the opening up of the upstream and downstream industry chains. If we only rely on the single profit-making mode of program advertising fees, nothing more than a means of increasing advertising agency will not be able to achieve leapfrog development without any change in essence. Rely on an influential program,