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2012年12月29日,以“提升能力,调整结构,做强服务,永争第一”为主题的一汽解放2012商务年会在广州举行。一汽集团公司、一汽解放公司领导及来自全国的解放代理商、服务商、专用车合作伙伴等总计2000人出席。2011年,面对国内整体下行的市场环境和激烈的竞争态势,一汽解放克服需求结构变化等不利因素的影响,通过强化终端市场开发、产品推进、4P+2S营销工具的应用、服务保障力提升等多种营销组合措施,在遏制市场份额下滑幅度的同时,进一步夯实了营销基础。
On December 29, 2012, the annual FAW Liberation 2012 Business Conference was held in Guangzhou with the theme of “enhancing capability, adjusting structure, strengthening service and always striving for the best.” FAW Group Corporation, FAW Jiefang Leading companies and from the liberation agents, service providers, special car partners a total of 2,000 people attended. In 2011, in response to the overall downward market environment and fierce competition in the PRC, FAW Emancipation overcame the unfavorable factors such as changes in the demand structure. By enhancing the development of terminal markets, product promotion and the application of 4P + 2S marketing tools, the service support capability was enhanced And other marketing measures, while curbing the decline in market share at the same time, to further consolidate the marketing foundation.