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该文在分析汕头市旅游文化资源特色内容及其价值体现的基础上,对游客感知中的汕头旅游形象进行相关市场调查与定位分析,从而理清汕头市旅游形象定位的思路和方向。最后针对如何构建汕头市旅游形象提出若干策略建议。
Based on the analysis of Shantou tourism culture resources characteristic content and its value reflection, this article carries on relevant market investigation and the localization analysis to Shantou tourist image in tourist perception, so as to clarify the train of thought and direction of Shantou tourism image orientation. Finally, some suggestions on how to construct Shantou tourism image are put forward.