日前,活动营销逐渐成为广告界,企业界关注的热点。数个成功的案例带给企业和媒体不少启发和值得探讨的东西,在此,我们也将自己做活动营销的一点心得奉上,望能起到抛砖引玉之效。率先以活动营销方式服务客户早在2003年9月,重庆电视台广告经营中心营销部就已经提出了活动公关营销的理论,当初提出活动营销是为了适应市场的变化, 为广告主提供集广告和公关一体的服务。提出此理论之初就为一位房地产客户量身定做了一次大型的活动公关营销——广告形象大使选拔赛,我们精心的设计了活动的全程及相关公关要点。整个过程分为报名期,初赛及培训期,决赛期。在报名期,我们利用重庆垄断性电视媒体的优势,以高密度的电视宣传片为主力,配以新闻、专题的软 Recently, activity marketing has gradually become the advertising industry, business focus of attention. Several successful cases bring a lot of inspiration and worth discussing to enterprises and the media. Here, we also give ourselves a bit of experience in marketing activities, and hopefully it will be able to serve as a valuable guide. As the first to serve customers with event marketing As early as September 2003, Chongqing Television Advertising Business Center Marketing Department has put forward the activities of public relations marketing theory, was originally proposed activity marketing is to adapt to market changes, to provide advertisers with advertising and public relations One of the services. Proposed this theory at the beginning of a tailor-made for a real estate client activities Public relations marketing - advertising ambassador trials, we carefully designed the activities of the entire process and related PR points. The whole process is divided into enrollment, preliminary and training period, the final period. During the registration period, we took advantage of the monopolized television media in Chongqing to focus on high-density TV commercials, supplemented by news and special projects