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20世纪90年代以来,文化产业以其惊人的发展速度和巨大的影响力吸引了世界各国的目光。文化产业在全球范围内蓬勃发展,中国的文化产业也在这种大形势下发展迅速。但是,中国文化产业的发展仍然面临着严峻的问题和困境,整体水平不高且发展参差不齐,国际化水平较低。本文以“中国故事”这一文化品牌为例,通过对中国文化产业本身的优劣势的分析,结合国内外的投资环境,解释了对文化产业进行海外投资的必要性和可行性,提出了海外投资“中国故事”的具体方法与建议。
Since the 90s of the 20th century, the cultural industry has attracted the attention of all countries in the world with its remarkable speed of development and enormous influence. Cultural industries are thriving on a global scale. China’s cultural industry is also developing rapidly under such circumstances. However, the development of China’s cultural industry still faces serious problems and difficulties. The overall level is not high and the development is uneven and the level of internationalization is low. Taking the cultural brand “China Story” as an example, this paper analyzes the advantages and disadvantages of China’s cultural industry itself, and explains the necessity and feasibility of overseas investment in cultural industry based on the investment environment at home and abroad. The specific methods and suggestions for overseas investment “China Story ”.