当今市场 ,竞争日趋激烈 ,竞争的重点已由产品在市场的销售竞争延伸到产品定位之争。为了保持自己的竞争优势或在市场上占有一席之地 ,众多企业对产品定位可谓费尽心机。分析他们的产品定位 ,从中可得到许多启迪。一、消费者导向定位在现实中 ,我们会经常发现这样的现象 :某种 In today’s market, the competition is fiercer and fiercer, and the competition has shifted from product sales competition in the market to product positioning competition. In order to maintain their competitive advantage or have a place in the market, many companies can be described as trying hard to product positioning. Analysis of their product positioning, from which you can get a lot of inspiration. First, the consumer-oriented positioning In reality, we will often find such a phenomenon: a