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西塘古镇身为江南六大古镇之一,旅游竞争环境十分激烈,如何从周庄、乌镇等旅游发展十分成熟的江南古镇中突出重围,是西塘古镇必须面临的严峻考验。通过对自身文化基因的深度挖掘和科学组合,放大古镇原生态、真生活的优势,结合触媒理论,正确处理古镇保护与开发中的矛盾。以休闲为主力,采用观光旅游、休闲旅游、商务旅游、度假旅游等联合作战方针,围点打援,多方位,深层次开发西塘古镇的旅游。
As one of the six ancient towns in the south of the Yangtze River, Xitang Ancient Town has a fierce competitive environment for tourism. How to stand out in the ancient Jiangnan town where tourism has developed very well, such as Zhouzhuang and Wuzhen, is a severe test for the ancient town of Xitang. Through the deep excavation and scientific combination of its own cultural genes, enlarge the advantages of the original ecology and the real life of the ancient town, combined with the catalyst theory, properly handle the contradictions in the protection and development of the ancient town. To leisure as the main force, the use of tourism, leisure travel, business travel, holiday travel and other joint operations guidelines, besiegement assistance, multi-directional, deep-level development of tourism Xitang town.