色彩与风格的设计在影视包装中一直占据重要地位,随着新媒体技术在人们生活中的广泛应用,影视包装中的色彩与风格设计也得到社会各界的广泛关注,但是现阶段我国影视包装中的色彩与风格的设计过于陈旧,对影视包装中色彩与风格设计的创新已经成为我国影视包装的工作重点。 Color and style design has always occupied an important position in the film and television packaging. With the extensive application of new media technologies in people’s life, the design of color and style in film and television packaging has drawn wide attention from all walks of life. However, The color and style of the design is too old, the color and style of film and television packaging design innovation has become the focus of China’s film and television packaging.