2008年10月,英国玛莎百货在上海南京西路开业。时隔不久,这艘亚洲最大的“旗舰”搁浅了,原因无他:外国人抱怨这里的内衣尺码太小,而中国顾客觉得服装号太大。玛莎显然忽视了一个事实,尺码就是竞争力。国际同行们吃一堑长一智,来自西班牙的“ZARA”就聪明多了。“裙子看上去不错,但领口低得能看见内衣,高跟鞋也很漂亮,可是最小只有36码。”类似这样的抱怨成为动力, In October 2008, Marks & Spencer UK opened in Nanjing West Road, Shanghai. Shortly after this time, Asia’s largest flagship ran aground for no reason: foreigners complained that the size of the underwear was too small, while Chinese customers felt that the clothing number was too large. Martha clearly ignores the fact that the size is competitive. International colleagues have a long, one-in-one experience. The “ZARA” from Spain is much smarter. “The skirt looks good, but the collar is low enough to see underwear, high-heel shoes are also very beautiful, but the minimum is only 36 yards.” complaints like this become motivated,