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新闻发言人的职责是让政府、企业等机构与社会公众进行良好的沟通,主要体现在制度的规范化、透明化上。世界各国均在政府的管理过程中大量使用新闻发言人制度,采向社会各界及大众媒体发布权威信息,以此来提高政府在公众中的美誉度和公信力。2003年春夏之交,一场 SARS 危机席卷中国。SARS 危机是一场公共卫生体系的危机。危机初期,由于政府公布的相关数据出现了较大的偏差,导致社会上出现一定范围的恐慌,人们可以说是“谈非色变”。4月20日以后,我国政府及时认识到工作中存在的问题,每天都以
The spokesman's duty is to let the government, enterprises and other institutions and the public good communication, mainly in the system of standardization and transparency. All countries in the world have made extensive use of the spokesman system in the administration of the government and have released authoritative information to all sectors of society and the mass media in order to enhance the reputation and credibility of the government in the public. At the turn of spring and summer of 2003, a SARS crisis swept across China. The SARS crisis is a crisis in the public health system. In the early stage of the crisis, due to the large deviation in the relevant data released by the government, a certain amount of panic occurred in the society. One can say that it is a “non-color change.” Since April 20, our government has promptly realized the problems in our work every day