论文部分内容阅读
许多汽车厂商认为,企业规模越大,效益越容易提高。在这种思想的指导下,世界一流的通用、福特、奔驰和丰田等汽车厂商一直在世界范围内连续购并,不断扩大规模。纵观世界各大公司的动态,岂止汽车厂商如此,众多的家电厂商也如法泡制。它们的目的是想通过扩大市场份额和生产能力来提高效益。但是,德国的宝马汽车公司则例外,它独辟蹊径,却仍处全球最佳汽车厂商地位。它的此举,充分体现在下列的“四不”行为之中,即不追求规模、不提高产量、不与人结盟、不降低售价。
Many car manufacturers believe that the larger the business, the easier it is to improve efficiency. Under the guidance of such ideas, world-class auto makers such as General Motors, Ford Motor Co., Mercedes Benz and Toyota Motor Co., Ltd. have been continuously purchasing and expanding their scale all over the world. Looking at the dynamics of major companies in the world, more than car manufacturers, so many home appliance manufacturers also make the same. Their purpose is to increase profitability by expanding market share and production capacity. However, with the exception of Germany’s BMW, which is cutting-edge, it is still the best car manufacturer in the world. Its move is fully reflected in the following “four noes” acts: that is, it does not pursue the scale, does not increase the output, does not form an alliance with the people, and does not reduce the selling price.