崛起的中国品牌系列活动的标志为“火凤凰”，取自郭沫若同志的长诗《凤凰涅■》天方国古有神鸟，满五百岁后，集香木自焚，复从死灰中更生，鲜美异常，不再死。凤凰寓意中国品牌经历市场经济的洗礼，早日在新世纪腾飞。“崛起的中国品牌”系列活动标识 The rise of the Chinese brand series of activities marked “Phoenix”, taken from Comrade Guo Moruo’s poem “Phoenix Nirvana” Tianfanguo ancient God of the birds, after the age of five hundred, set incense wood self-immolation, rehabilitation from ashes, fresh Abnormal, no longer dead. Phoenix symbolizes the Chinese brand market economy baptism, as early as possible in the new century off. “Rise of the Chinese brand” campaign logo