诸城市对外贸易集团公司可谓家大业大,目前,公司已发展成为拥有60个厂、站(其中8个合资企业),近万名职工,3亿元固定资产的大型企业,是全国最大的县级外贸企业和肉鸡出口生产基地。然而,了解内情的人都知道,诸城外贸这个“家”不好当,人们常说:“公司能有今天,多亏了我们的当家人王金友!”1990年王金友接任诸城外贸经理时,面临着企业潜亏严重,负债高达7304万元的严峻形势,凭着十几年外贸工作的经验,他很快发现公司经营的最大弊病在于产品质量低、结构不合理和规模效益差。如果再不按国际市场的需求调整产品结构,企业就没有出路。为此,王金友三次带队出国考察,了解日本、美国、西欧的市场需求,掌握竞争对手的动态。通过考察,他发现国内外肉鸡市场十分广阔。肉鸡出口是公司本身的优势,于是他果断决定扩大诸城 At present, the company has developed into a large enterprise with 60 plants and stations (including 8 joint ventures), nearly 10,000 employees and fixed assets of 300 million yuan. It is the largest county in the country Level foreign trade enterprises and broiler export production base. However, people who know the insiders know that this “home” of Zhucheng’s foreign trade is not good, and people often say: “The company can have today thanks to our family leader Wang Jinyou!” When Wang Jinyou took over as foreign trade manager in 1990 Faced with serious potential losses and debt of up to RMB 73.04 million, with the experience of more than 10 years of foreign trade work, he soon discovered that the biggest drawbacks of a company are its low quality, unreasonable structure and poor scale and efficiency. If we do not adjust the product structure according to the needs of the international market, there is no way out for the enterprise. To this end, Wang Jinyou led the trip abroad three times to understand the market demand in Japan, the United States, Western Europe, grasp the dynamics of competitors. Through inspection, he found that domestic and international broiler market is very broad. Broiler exports are the company’s own advantages, so he decisively decided to expand Zhucheng