要用发展的眼光看待区域经济下的品牌结构,不能仅凭现在这个阶段来判断集群中的品牌是否成熟,因为这本身就不是集群发展的最终成果,只是其中的一个过程。随着中国经济进入区域经济集中发展的大时代,全国各地不断涌现出很多成绩突出的产业集群。对于服装行业来说,发展区域经济最重要的任务之一就是推动区域品牌的发展。很多区域品牌成绩斐然的地区,成了享誉全国的服装名城,“盛产服装”也成了这些地区的金字招牌。然而,过于耀眼的区域经济光环似乎夺去了集 To look at the brand structure under the regional economy from a development perspective, we can not judge whether the brand in the cluster is mature or not simply because it is not the end result of the cluster development in itself, but only one of them. As China’s economy enters the era of concentrated development of regional economy, many industrial clusters with outstanding achievements are constantly emerging all over the country. For the garment industry, one of the most important tasks in developing regional economy is to promote the development of regional brands. Many regional brand success regions, has become well-known clothing city, “rich clothing ” has become the gold sign in these areas. However, the dazzling regional economic aura seems to have taken away