教育品牌可以说是教育资源与教育质量的结合,它既包括学校的办学理念与学院定位、教学质量、办学特色和培养人才的质量等内在的素质要素,又包括学校名称、校园环境、校园文化等外在形象要素。一个学校只有从内到外全方位地提高质量,并重视品牌的建设和管理,才能在竞争激烈的市场经济中立于不败之地。 Educational brand can be said to be a combination of educational resources and educational quality. It includes not only intrinsic qualities such as school running concept and college orientation, teaching quality, running school characteristics and quality of personnel training, but also the school name, campus environment, campus culture Other external image elements. Only when a school improves its quality comprehensively from the inside to the outside and pays attention to brand building and management can it be invincible in a highly competitive market economy.