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在家电行业,如果哪个厂商胆敢只对消费承诺“三包”,那么等待他的后果只可能是如下四种:或者被消费者骂死,或者被媒体啐死,或者被同行笑死,或者被自己的幼稚羞死。 然而同样是对消费者承诺“三包”,PC厂商们的梦想中却是与上述截然相反的四种结局:被“三包”引发的消费热潮累死;被媒体肉麻的吹捧美死,把向来就看不顺眼的那些杂牌军挤死,被自己的小聪明得意死。
In the home appliance industry, if the manufacturers dare only commitment to consumer “Three Guarantees”, then waiting for his consequences can only be the following four: either by consumers scolded, or by media dead, or by peer laughing or being Own childish shame. However, the same commitment to consumers, “Three Guarantees,” the dream of PC makers are the opposite of the above four outcomes: the “Three Guarantees” caused by the consumer boom exhausted; the media nauseating rave beauty, the Has always been dislike of those non-brand army crowded to death, was his own smart and proud to die.