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一般人相信市场法则是:企业降低成本和价格以增强竞争力,扩大市场,市场扩大之后再增加产量,又可以降低成本。但是《利基策略》的作者石滋宜却始终认为市场总是有限的,降价或者产品量的增加只能造成新库存,而利润下降还会造成创新能力的下降,如果再继续下去就是恶性循环,最后就在行业内出局。思路决定出路,一本致力研究企业并帮助企业提升竞争力的《利基策略》书最近已面市。书的作者是台湾的著名学者石滋宜
Most people believe that the market rule is: companies reduce costs and prices to enhance competitiveness, expand the market, increase the market after expanding production, but also reduce costs. However, Shi Ziyi, the author of Niche Strategy, has always believed that the market is always limited. The price cut or the increase in product volume can only create new stocks, and the decline in profits will also lead to a decline in innovation capability. If it continues, it will be a vicious circle , Finally out in the industry. Ideas set the way, and a book called The Niche Strategy, a book devoted to researching businesses and helping businesses improve their competitiveness, has been available lately. The author of the book is Shi Ziyi, a famous scholar in Taiwan