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近年来,景德镇大力发展陶瓷文化创意产业,全力打造陶瓷文化产业,取得了长足发展。景德镇市是中国古代四大名镇之一,有丰富的旅游资源,要想吸引更多客源,就应充分挖掘景德镇陶瓷旅游文化资源,以陶瓷文化塑旅游之魂,充分体现千年古镇,世界瓷都的陶瓷文化底蕴和内涵,充分利用信息技术提高旅游管理和服务水平。因此,研究景德镇市陶瓷文化旅游电子商务是具有极其重大的现实意义和市场应用前景。
In recent years, Jingdezhen vigorously develop the ceramic culture and creative industries, to create ceramic culture industry, and achieved rapid development. Jingdezhen City, one of the four ancient towns in China, is rich in tourism resources. In order to attract more tourists, it is necessary to fully tap the resources of Jingdezhen ceramics tourism and culture, and give full expression to the ancient town and the world Porcelain culture and content of ceramic culture, make full use of information technology to improve tourism management and service levels. Therefore, the study of Jingdezhen ceramics culture tourism e-commerce is of great practical significance and market application prospects.