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一条易逝品双渠道供应链中存在一个拥有线下渠道的零售商和一个拥有线上渠道的生产商,商品在流通过程中存在一定的路途损耗。当突发事件导致需求和生产成本同时扰动时,通过建立市场需求模型,求出扰动状态下供应链的最优渠道销售价格、销售数量以及生产数量,通过博弈论和合同理论的原理设计了改进收益共享契约。研究表明,改进收益共享契约可以用来实现易逝品双渠道供应链的应急协调,当突发事件导致市场规模和生产成本发生扰动时,易逝品双渠道供应链存在一定的鲁棒性。最后,给出算例验证了结论。
There is a retailer with an offline channel and a producer with an online channel in a perishable dual-channel supply chain. There is a certain loss of goods in circulation. When the emergencies lead to the simultaneous disturbance of demand and production cost, the optimal channel sales price, sales volume and production quantity of the supply chain in the disturbed state are obtained through the establishment of the market demand model, and the improvement is designed through the principles of game theory and contract theory Revenue sharing contract. The research shows that improving the revenue sharing contract can be used to achieve the emergency coordination of the perishable dual-channel supply chain. When the emergencies lead to the disturbance of the market size and the production cost, the perishable dual-channel supply chain has some robustness. Finally, an example is given to verify the conclusion.