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关键发现一:数字媒体发展1.数字新闻消费2012年,来自各种数字终端的数字新闻消费成为新闻媒体受众数量增长的最清晰模式,人们日常生活中数字设备的使用率提高是重要原因之一。根据美国互联网市场咨询公司comScore提供的数据,2012年前25位的新闻网站的总点击量增加了7.2%。根据皮尤调查公司的数据,在受访者中,通过移动设备在线获取新闻的人员比例,从2010年的34%上涨到了2012年的39%。
Key Findings: Digital Media Development 1. Digital News Consumption In 2012, the consumption of digital news from various digital terminals became the clearest model of the growth in the number of news media audiences. The increase in the usage of digital devices in daily life is one of the important reasons . According to data provided by comScore, a U.S. internet market consulting firm, the total number of clicks for the top 25 news sites increased by 7.2% in 2012. According to Pew Research Inc., the percentage of respondents who access news online through their mobile devices rose from 34% in 2010 to 39% in 2012.