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河南卫视作为河南省对外宣传的一道重要窗口,在河南广电的版图中有着举足轻重的地位。2016年,河南卫视布局“全球影响、全媒融合、全业开发”的发展战略,确立频道“有活力·更出彩”的特色定位,以内容产业为主导,以青春、活力作为品牌的生长内核,加快线上线下资源的产业互补,实现与新媒体平台的深度融合,努力使河南卫视成为特色鲜明、发展潜力巨大的新型媒体传播平台。
Henan TV as an important window of foreign propaganda in Henan Province, Henan Radio and Television layout has a pivotal position. In 2016, the layout of Henan Satellite TV “development strategy of” global influence, all media convergence, all-industry development “, established the channel” lively and better "feature orientation, content industry as the guide, youth, vitality as the Brand growth core, speed up online and offline resources industry complement each other, with the new media platform for the depth of integration, and strive to make Henan Satellite TV as a distinctive feature, a huge potential for development of new media platforms.