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近年来,随着科技的不断发展,我们进入了一个全新的信息时代。信息技术为人们的工作、生活带来了巨大的改变。但目前的信息时代与之前任何时代均有所不同,在信息时代中人们的生活、工作、学习等均受到新技术与新媒体等快速发展的影响。在这种情况下,传统的标志设计虽然具有稳固的地位,但已经无法完全适应现代社会的发展。因此本文主要通过对信息技术的理论研究进行分析,从而提出标志设计的实质是信息设计,分析标志设计的可行性。在现代信息理论发展的背景下,对标志设计这一门学科进行研究,也是对标志设计理论研究的一种扩充。
In recent years, with the continuous development of science and technology, we have entered a brand new era of information. Information technology has brought huge changes to people’s work and life. However, the current information age is different from any previous era. In the information era, people’s life, work and study are all affected by the rapid development of new technologies and new media. In this case, although the traditional logo design has a solid position, it has not fully adapted to the development of modern society. Therefore, this article mainly through the theoretical analysis of information technology, which proposed the essence of the logo design information design, analysis of the feasibility of logo design. In the background of the development of modern information theory, research on the subject of sign design is also an extension of the research on sign design theory.