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泸州市旅游资源丰富,景色秀丽而神奇,处在川渝黔旅游省大环线中,旅游业的发展拥有得天独厚的条件和机遇,但是泸州旅游业的发展也面临着许多的问题和挑战。本文借用SWOT分析法,对泸州旅游业发展进行综合分析,并提出相应的解决措施,以促进泸州旅游业的持续发展。一、泸州旅游发展概况分析泸州市位于云贵川渝四省市交汇处,是长江上游特别重要的港口和出海南通道,辖区内旅游资源丰富,得天独厚。SWOT分析法能对一个单位的现实情况进行较为准确而客观地研究和分析,该方法使用简单、分析直观,可以对研究的对象进行准确系统的研究,并依据研究结果提出相应的发展战略。
Luzhou City, rich in tourism resources, the scenery beautiful and magical, in Sichuan, Chongqing and Guizhou Tourism Province, the Grand Central Line, the development of tourism has unique conditions and opportunities, but Luzhou tourism development also faces many problems and challenges. This article borrows the SWOT analysis method to carry on the comprehensive analysis to Luzhou tourism development, and puts forward the corresponding solution measure, in order to promote Luzhou tourism’s sustainable development. I. Overview of Luzhou Tourism Development Luzhou is located at the junction of Yunnan, Guizhou, Sichuan and Chongqing provinces and cities. It is a particularly important port and out of Hainan channel in the upper reaches of the Yangtze River. The tourism resources in the area are rich and unique. The method of SWOT can research and analyze the reality of a unit more accurately and objectively. The method is simple to use and intuitively analyzed. It can accurately and systematically study the objects of the study and put forward corresponding development strategies based on the research results.