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随着信息技术的日新月异,愈来愈多的企业已开始认识到电子商务的重要作用,纷纷开展各种电子商务的应用活动,以提高其自身竞争力,促进企业的发展。由于电子商务是新兴事物,其本身还处在发展中,再加上电子商务涉及的不仅仅是技术,而是人、财、物、事等各个方面,所以,电子商务应用成功的关键在于管理。本文从管理的角度分析电子商务应用中应避免的11种认识误区。
With the rapid development of information technology, more and more enterprises have begun to recognize the important role of e-commerce and carry out various e-commerce application activities in order to enhance their own competitiveness and promote their development. Because e-commerce is a new thing, its own development is still under development, plus e-commerce involves more than just technology, but people, money, things, and other aspects, so the key to the success of e-commerce applications management . This article analyzes 11 misunderstandings that should be avoided in the application of e-commerce from the perspective of management.