在日趋激烈的市场竞争中，企业如何发挥企业文化的力量，塑造良好的企业形象，以增强在市场上的信誉力、形象力和竞争力，成为富有效率的市场经营主体，是当前深化企业改革、建立现代化企业制度的一个重要课题。□ 塑造企业形象是市场经济的必然要求企业形象是指社会公众、用户 In an increasingly fierce market competition, how to exert the power of corporate culture, create a good corporate image, enhance the credibility, image and competitiveness in the market and become the main body of an efficient market management, is the current deepening of enterprise reform , Establish a modern enterprise system an important issue. □ shaping corporate image is an inevitable requirement of a market economy corporate image refers to the public, users