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第一章总则(接上期)制定本法的目的,还包括:三是促使生产、经营者保证商品和服务质量。向社会提供质量合格的产品,是商品生产者、经营者和服务提供者依法承担的社会义务。商标是人们区别商品和服务不同来源的一个重要标志,是人们知悉和认同某一商品或者服务的重要因素,也是消费者购买某一商品或者服务的重要条件,商品或者服务的商标与其质量是直接联系在一起的。为保护消费者的合法权益,保证商品和服务的质量,《商标法》第一条将促使生产、经营者保证商品和服务质量作为本法的立法目的之一。为此,《商标法》第七条还明确规定,商标使用人应当对其使用商标的商品质量负责。各级工商行政管理部门应当通过商标管理,制止欺骗消费者的行为。
Chapter I General Provisions (Continuing) The purpose of enacting this Law also includes: (3) To encourage production and business operators to guarantee the quality of goods and services. To provide the society with qualified products is the social obligation that commodity producers, operators and service providers take according to law. Trademark is an important symbol for people to distinguish different sources of goods and services. It is an important factor for people to know and agree on a certain product or service. It is also an important condition for consumers to purchase a certain product or service. The trademark of a good or service is directly related to its quality Linked together In order to protect the legitimate rights and interests of consumers and ensure the quality of goods and services, Article 1 of the Trademark Law will make production and business operators guarantee the quality of goods and services as one of the legislative purposes of this Law. To this end, Article 7 of the Trademark Law also clearly stipulates that the trademark user shall be responsible for the quality of the goods for which the trademark is used. The administrative departments for industry and commerce at all levels shall stop the act of cheating consumers through trademark management.