论文部分内容阅读
互联网对传统新闻媒体造成了冲击,也带来了机遇。如何抓住机遇,转危为机,是当下传统新闻媒体的目标。SNS网站是Web2.0模式的一大发展,其互动性、瞬时性等特点为传统新闻媒体提供了新的信息平台。本文以开心网与新华社电视合作为例,分析SNS网站的特点,解读开心网与新华社电视的合作,期望提出一些SNS网站与传统媒体未来合作的建议。
The Internet has hit the traditional news media and brought opportunities. How to seize the opportunities and turn crises into opportunities is the goal of the traditional news media nowadays. SNS Web site is a major development of Web2.0 model, its interactive, instantaneous characteristics for the traditional news media provides a new information platform. This article takes the cooperation between Xinhua News Agency and Xinhua News Agency as an example, analyzes the characteristics of SNS website, explains the cooperation between Xinhua News Agency and Xinhua News Agency TV, and hopes to put forward some proposals for future cooperation between SNS website and traditional media.