“裸官”“裸捐”等“裸×”新词在网络空间不断生成并快速传播。模因论认为模因是文化传播的基本单位,通过复制模仿在人类大脑间传播。文章利用模因论探讨“裸×”族词大范围传播成为强势模因的深层原因,分析“裸×”新词在复制传播中的意义演变过程。旨在为利用语言规律设计创造强势模因,使语言更好更专业地为服务社会提供有益的借鉴和启示。 “Naked official ” “naked don ”, etc. “naked x ” new words in the cyberspace continue to generate and quickly spread. Memetics that memetics is the basic unit of cultural transmission, copied through the imitation of human brain transmission. The article uses memetics theory to explore the deep reason of the spread of “naked ×” family word into a strong meme, and analyzes the evolution of the meaning of “naked ×” in copy and spread. The purpose is to create a powerful meme for the use of the law of language design so that the language can provide useful reference and enlightenment for serving the society better and more professionally.