细节营销,实现企业效益最大化在市场竞争日益激烈的今天,细节营销已成为众多企业所瞩目并加以实践的方法,并以此成为制胜的法宝。实施细节营销,是企业参与竞争并能取胜的重要保证,真可谓细节决定成败。一、细节营销发展背景细节营销是市场经济发展到一定阶段的必然产物,也是企业营销工作与时俱进、适应竞争的必然结果。杰罗姆·麦卡锡(E.Jerome McCarthy)教授在20世纪60年率 Details of marketing, to achieve maximum efficiency of enterprises In the increasingly fierce market competition today, the details of marketing has become the focus of many businesses and practices, and as a magic weapon to winning. The implementation of details of marketing, is an important guarantee for enterprises to participate in the competition and win, it can be said that details determine the success or failure. First, the details of the marketing development background details Marketing is the inevitable product of the market economy to a certain stage, but also the marketing of the enterprise advancing with the times, to adapt to the inevitable result of competition. Prof. E. Jerome McCarthy rates 60 years in the 20th century