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在商业世界里,不仅有了新发明,有了技术突破,可以产生竞争力,同时,通过对现有资源进行整合,进而带来商业模式的突破,同样可以提高企业核心竞争力。苹果的启示2007年,在第一代iphone手机上市前夜,几乎所有评论家都对苹果手机持怀疑态度。之前,在这个行业里,还没有一家公司能在一件产品上,汇聚了如此多的实验性技术理念。此外,更让人担忧的是,当时全球手机市场已被当时的行业巨头们瓜分殆尽,诺基亚、三星、摩托罗拉、爱立信等企业,都是传统的手机研发制造巨头,都有着数十年甚
In the business world, not only new inventions but technological breakthroughs can lead to competitiveness. At the same time, by integrating existing resources and bringing about breakthroughs in business models, the same can enhance the core competitiveness of enterprises. Apple’s Insights In 2007, almost all commentators were skeptical of Apple mobile phones on the eve of the first-generation iphone handsets. Before, there was not a single company in the industry that could have so many experimental technical ideas on one product. In addition, even more worrisome is that when the global mobile phone market has been divided by the then industry giants, Nokia, Samsung, Motorola, Ericsson and other companies are all traditional mobile phone manufacturing giant, have decades