聚焦姚明:从球员到商人的华丽转身

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  To Yao Ming, whether shooting shots from the three-point line or running a privately-offered fund is more difficulty is still a question. But one thing beyond all doubt is that this Little Giant without his uniform has obviously transformed from a star basketballer into a new businessman.
  对于姚明而言,不知道在三分线开外投篮得分和执掌一只私募基金相比,哪个更难。但有一点毋庸置疑,这位脱下战袍的小巨人俨然从一名巨星球员成功蜕变为商界新贵。
  Testing the Water for Finance, Expanding Investment Territory
  It has already been more than a year since Yao Ming retired on July 20, 2011. This Optimus Prime who once dominated the basketball court has silently expanded his investment territory to financial industry. Early before his retirement, Yao Ming participated in establishing the Huangshan Equity Investment Fund Management Co., Ltd (Huangshan Fund for short). And he has taken over the Chongqing Yufu Hongyuan Equity Investment Fund Management Co., Ltd (Hongyuan Fund for short) in June, 2011. The former aims at sports industry as its main investing orientation, and the latter keeps a foothold in Chongqing, endeavoring in capital operation of the local state-owned enterprises. It is reported that the general mass of these two funds will run up to about 6.6 billion yuan.
  Having taken over Hongyuan Fund, the first mission Yao Ming will confront is to accomplish the raising, and the scale for the first raising funds is 300 to 500 million yuan. Last October, Yao Ming appeared in Chongqing to meet a sequence of important businessmen, paving the way for his settlement in Chongqing.
  The Gorgeous Turn from Basketballer to Business-man
  From all the roles Yao Ming plays, businessman is without doubt the most popular one which people take delight in talking about. From opening Yao Restaurant and investing 3 million dollars in Top100.cn in 2006, to taking 675 thousand capital stock in UniStrong by 1 yuan per share and participating in California Fitness Club which has a total investment of 30 million yuan in 2007, to purchasing Oriental Big Shark Basketball Club with 20 million yuan in 2008, and to establishing wine company and having a hand in privately-offered fund once again in 2011, people seem to have no idea to guess what the next investment this 2.29-meter Little Giant will choose. In terms of his investing orientation, Yao Ming’s investing foresight and degree of specialization is higher and higher.
  Compared with his senior Li Ning, Yao Ming is more distinctive. He doesn’t has his own brand, but he has a great knowledge of capital operation. He is not a business college student, but he has a professional team mapping out strategies for him. If Li Ning’s success represents the conventional business mode, Yao Ming’s success highlights the power of capital.
  试水金融扩展投资版图
  距离2011年7月20日姚明退役已有一年多了,这位曾统治球场的擎天柱已悄然将自己的投资版图延伸至了金融行业。早在他退役前,姚明就参与了黄杉股权投资基金管理有限公司(下称“黄杉基金”)的筹建。而姚明已在2011年6月接手了重庆渝富弘远股权投资基金管理公司(下称“弘远基金”)。前者以体育产业为主要投资方向,后者立足重庆,致力于对本地国企的资本运作。据悉,这两家基金总规模将达到约66亿元。
  执掌弘远基金后,姚明面临的第一件事情就是要完成募集,首期募集资金的规模在3亿到5亿元。去年10月,姚明现身重庆,与一系列商界要人进行会面,为他的落子重庆铺平道路。
  从球员到商人的华丽转身
  在姚明的众多身份中,商人这个角色无疑是最为人们所津津乐道的。从2006年开姚餐厅、出资300万美元投资巨鲸音乐网,到2007年以每股1元买入67.5万股合众思壮股票、参股总投资3000万元的加州健身俱乐部,到2008年斥资2000万元买下东方大鲨鱼篮球队,再到2011年创建酒业公司、二度染指私募基金,人们似乎已无法猜测到这位身高2.29米的小巨人下一个投资会是什么。从他染指的投资路线来看,姚明的投资眼光和专业化程度已然越来越高。
  与他的前辈李宁相比,姚明更为与众不同。他没有自己的品牌,但深谙资本运作之道。他非商学院科班出身,却有一支专业团队为他运筹帷幄。如果说李宁的成功代表着传统的商业模式,而姚明的成功则彰显着资本的力量。
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