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在跨文化商务交际中,由于文化障碍而导致信息误解,甚至伤害对方的现象屡见不鲜。研究文化差异,研究正确的跨文化商务交际行为已成为不可忽视的问题。了解中西方文化差异对于提高跨文化商务交际能力有着极其重要的意义,它能帮助我们正确理解西方人的言行,在交际过程中,充分了解对方,尊重对方的习俗,以取得最佳的商务交际效果。本文主要探讨了在商务英语教学实践中中西文化差异意识渗透的方法。
In intercultural business communication, it is not uncommon for information to be misunderstood and even to hurt each other due to cultural barriers. Study of cultural differences, research on correct cross-cultural business communication has become a problem that can not be ignored. Understanding the cultural differences between China and the West is of great significance for improving intercultural business communicative competence. It helps us to understand Westerners’ words and deeds correctly. In the process of communication, we can fully understand each other, respect each other’s customs and obtain the best business communication effect. This article mainly discusses the method of infiltrating the awareness of cultural differences between China and the West in the practice of business English teaching.