企业要增强市场竞争力，必须开发培育职工的“四职”素质，即：职业道德、职业纪律、职业责任、职业技能教育。1．用邓小平关于精神文明和市场经济理论武装入，树立正确的义利观、道德观、价值观。这是增强“四职”素质的首要任务。要在学习邓小平理论的同时，紧密结合企业改革 Enterprises to enhance market competitiveness, we must develop and cultivate employees “four professional” quality, namely: professional ethics, professional discipline, professional responsibility, vocational skills education. 1. Take Deng Xiaoping’s argument that spiritual civilization and market economy theory are armed with a view to establishing a correct outlook on moral, morality and values. This is the primary task of enhancing the quality of the “four grades”. While studying Deng Xiaoping Theory, we should closely integrate with the reform of the enterprise