随着经济发展和社会进步,数字化行业已逐步成为当代知识性经济产业的核心,数字电视、网络等新型传播媒介与各种传播形式的出现,使现代广告艺术的内容及形式都得到拓展与提升。本文将从多个角度对广告艺术在新闻媒体中的应用进行探讨。 With economic development and social progress, the digitalization industry has gradually become the core of contemporary knowledge-based economy. The advent of new types of media and various forms of communication, such as digital television and the Internet, has allowed the content and form of modern advertising art to be expanded and enhanced . This article will explore the application of advertising art in the news media from many angles.